The challenge
In Your Arms Again was getting a trickle of plays but no momentum. Robaine wanted real, lasting listener growth — not a spike of fake streams that Spotify would strip out.
What we did
We ran a Grow Your Playlist / SonicAds campaign: AI-built 9:16 video ads across Facebook and Instagram, funnelling high-intent listeners to a Spotify-save landing page. pSONIC™ optimised the targeting toward the audiences saving and streaming the most, and refreshed the creative as results came in.
The result
Over two months the track gained 22k monthly listeners and 36k new streams. The paid traffic primed Spotify's algorithm, which then added its own organic push on top — the compounding effect that only real, engaged listeners trigger.
“The video ads just kept compounding — every week the monthly listeners climbed and Spotify started pushing it on its own.” — Robaine